Jun 14, 2022Designing Customer Support Experience for a ProductBackground The product we were working on was a visual AI and AR-powered tool to assist users in problem identification, and specifically the task in hand was to improve the experience of Customer Support Center. The Customer Delight(CD) team deals with the customer complaints and operational issues on a daily basis…Product3 min readProduct3 min read
Jul 18, 2021How to create a NFT marketplaceLast week, WazirX launched South Asia’s first non-fungible token (NFT) marketplace with 15 creators hailing from multiple categories including digital artists, muralist photographers, canvas artists, space 3D artists, street artists, and visual artists to sell their work. Overview of the NFT marketplace domain An NFT marketplace is a dedicated platform for storing and trading non-fungible tokens…Nft3 min readNft3 min read
Published in Bootcamp·Apr 5, 2021Decoding UI/UX: quick comparison of Tinder and BumbleI am back with another App Vs. post, this time around dating apps, that people majorly use here in India. Why ? …Product Management8 min readProduct Management8 min read
Jan 16, 2021How to redesign a B2B Saas websiteA business website has the potential to generate a significant amount of traffic with content marketing and paid channels. That is why you decide to redesign the page or slightly tweak some elements to squeeze more of your page traffic. In the redesign process, you need to account for a…Saa S9 min readSaa S9 min read
Jan 5, 2021How to price your SAAS product — An analysis of the top 100 SAAS companiesThere are a lot of best practices for SaaS pricing pages out there, with giants like HubSpot, Snowflake being the authorities. Recently, I was working on changing our pricing strategy and landing page strategy, for which I though of looking at experts. The SaaS pricing page is usually the final…Saa S7 min readSaa S7 min read
Dec 17, 2020How to grow your Instagram account organicallyI spent a better part of 2020, on exploring my artistic side for which I created and promoted digital content on Instagram. …Instagram6 min readInstagram6 min read
Dec 17, 2020Why can online advertising become the next internet bubbleConsumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is interrupted by ads (when will advertisers understand that pop-up ads are a nuisance for everyone). Advertisers may not like that consumers don’t “engage” with their ads. None of that really…Digital Marketing6 min readDigital Marketing6 min read
Dec 17, 2020How to increase user adoption for your SAAS productIn a SAAS business, retaining and expanding revenue is critical to guaranteeing the health and growth of the company. Increasing number of companies are investing in improving their customer experience as a way to help customers understand the value they provide. A key part in this process of introducing an…Saa S5 min readSaa S5 min read
Published in Bootcamp·Nov 16, 2020Decoding design: a quick comparison of two food delivery apps, Swiggy and ZomatoI’m a self-proclaimed designer. (I started an IG channel, a Patreon account and a Behance account in the small span of 2 months after I created a realistic looking egg using Adobe Illustrator) Keeping the amateur artist persona aside, for a long time now, I have passionately looked at apps…Product Management5 min readProduct Management5 min read
Nov 3, 2020App store wars — How it has transformed beyond the gaming industry ?The global debate against app stores monopolistic practices and their control in distribution and managing of applications has been going for a some time now. Brands started seeing the opportunity in apps a decade ago, further bolstered by the pandemic that created a huge boost in mobile commerce, which is…App Store6 min readApp Store6 min read
