Last week, WazirX launched South Asia’s first non-fungible token (NFT) marketplace with 15 creators hailing from multiple categories including digital artists, muralist photographers, canvas artists, space 3D artists, street artists, and visual artists to sell their work. Overview of the NFT marketplace domain An NFT marketplace is a dedicated platform for storing and trading non-fungible tokens…

I am back with another App Vs. post, this time around dating apps, that people majorly use here in India. Why ? …

A business website has the potential to generate a significant amount of traffic with content marketing and paid channels. That is why you decide to redesign the page or slightly tweak some elements to squeeze more of your page traffic. In the redesign process, you need to account for a…

There are a lot of best practices for SaaS pricing pages out there, with giants like HubSpot, Snowflake being the authorities. Recently, I was working on changing our pricing strategy and landing page strategy, for which I though of looking at experts. The SaaS pricing page is usually the final…

I spent a better part of 2020, on exploring my artistic side for which I created and promoted digital content on Instagram. …

Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is interrupted by ads (when will advertisers understand that pop-up ads are a nuisance for everyone). Advertisers may not like that consumers don’t “engage” with their ads. None of that really…

In a SAAS business, retaining and expanding revenue is critical to guaranteeing the health and growth of the company. Increasing number of companies are investing in improving their customer experience as a way to help customers understand the value they provide. A key part in this process of introducing an…

I’m a self-proclaimed designer. (I started an IG channel, a Patreon account and a Behance account in the small span of 2 months after I created a realistic looking egg using Adobe Illustrator) Keeping the amateur artist persona aside, for a long time now, I have passionately looked at apps…

The global debate against app stores monopolistic practices and their control in distribution and managing of applications has been going for a some time now. Brands started seeing the opportunity in apps a decade ago, further bolstered by the pandemic that created a huge boost in mobile commerce, which is…